Dogs Desires Treats Packaging

The concept for the packaging of the Dogs Desire brand dog treats was to give personality and elevate the treats brand from being portrayed as a small, local dog treat supplier, to showcasing their high-end quality. Different breeds of dogs were portrayed on the front and back panels of the box to make each owner feel as though the treats were right for their dog. Colors were assigned to give each flavor a distinct image, and were kept bright while remaining natural to keep with the organic, natural qualities of the treats.